Dust, smoke and everyday city exposure can leave residue sitting on hair and scalp.
Pollution, daily grime and hard-water minerals can leave hair feeling heavy, rough and lifeless. Meet the clarifying reset designed for modern city life.
City commutes, dust, smoke and mineral-heavy tap water can build up on hair and scalp—making freshly washed hair feel dull, rough or weighed down sooner than expected.
Dust, smoke and everyday city exposure can leave residue sitting on hair and scalp.
Calcium and magnesium deposits can contribute to a rough, coated or heavy hair feel.
Build-up can reduce the clean, airy feeling you expect after shampooing.
REO Beauty Anti-Pollution Shampoo uses a clarifying, micro-chelating approach designed to help loosen and wash away the residue regular cleansing can leave behind.
Chelating agents interact with mineral and environmental residue sitting on the hair.
Clarifying cleansing helps loosen the heavy film and daily urban build-up.
Rinse away the loosened residue for hair that feels cleaner, fresher and lighter.
Designed around the specific kind of buildup city lifestyles and mineral-rich water can leave behind.
A fresh-clean finish designed for hair that goes through commutes, city air, sweat and everyday tap water.
Anti-pollution clarifying care for people living, commuting and washing their hair in modern cities.